The objective of the 2011 Forum is to bring together municipalities of the region and the private sector, as well as non-governmental organizations and intergovernmental organizations, to discuss solutions to environmental challenges, which promote both economic growth and social responsibility. The Forum will set a platform for municipalities and the private sector to exchange experiences on the most critical environmental issues being faced in the Mediterranean region and discuss business opportunities to address the issues, including environmental services and best available technologies.

Eco-Cities are areas where urban planning and environmental management tools are applied to pursue synergies in resource utilization and productivity, waste management, environmental preservation, industrial and economic development and a healthy living environment

The Forum will focus on a multi-stakeholder discussion of the main thematic areas of water and waste management; however, it will also hold, in parallel, side events such as workshops and business-to-business (BtoB), which will allow for a more in depth discussion of the topics, as well as face to face meetings amongst the participants. The Forum will also have an exhibit area where cities, sponsors and other partners can showcase their areas of expertise.